I was reading an article today about a line of Avengers colognes and perfumes coming out in advance of the movie, and while at first I scoffed at the notion, I will admit based on the descriptions that these guys actually did their research.
Patriot, inspired by Captain America, pays homage to the "confident, stand-up-to-bullies average Joe" in every man, with "hints of green lime and white pepper, and finishes of dry oak, sandalwood and tequila."
Okay, this one doesn't knock my socks off, though the tequila finish kind of caught me off guard.
Mark VII smells like mandarin and jasmine with light patchouli, reads a company release, for an Iron Man-like "I don't play well with others" confidence.
Okay, I almost laughed out loud when I read that the principle odour in Iron Man's fragrance is mandarin. While at first I thought this was just really ironic, as I kept reading I get the impression these guys actually did their homework.
There is also a "Russian spy/trained assassin" perfume, called Black Widow; a Nick Fury-inspired scent, called Infinity; and a "dangerous-sexy" unisex scent based on the villain Loki, the bad brother of Thor.
Okay, giving Iron Man a scent of mandarin as opposed to WD40 could have been a one-off, but the fact that they named the Nicky Fury scent "Infinity" really leads me to believe these guys put some thought into these. For anyone reading this unaware, comic book-Nick Fury owes his longevity to a little chemical cocktail called the Infinity Formula.
I skipped posting the details of Thor and the Hulk because nothing really struck me there, you can read them at the full article if you wish (http://www.winnipegsun.com/2012/02/13/superhero-inspiration-adds-punch-to-fragrances). Well done JADS, well done.