Thursday, 10 November 2011
Let's Get Digital
Then Comics Alliance posted that Marvel has announced they are doing just that.
Now, they are not doing it for every comic they publish, for now it is just the Ultimate line. However, this is a really big step towards where I think digital needs to go. I am not willing to pay the same amount for a digital copy and a print copy, as digital copies are one hard drive failure away from being lost, which is far more likely to happen than a flood or fire destroying my print comics. However, I absolutely love reading comics on my Android tablet (Asus EEE Transformer ftw!).
This is the perfect solution for me. I still buy my physical comics, can hold them in my hands, but if I'm away from home I don't have to haul my comics along with me (risking damaging them in my travel bag even though they are bagged and boarded).
I don't think that polybagging every comic sold is going to be an option, but for now to get the ball rolling it's acceptable. If I'm on the fence about picking up a book not being able to flip through it can be a deal breaker. It does remove the "this is not a library" problem though I suppose, but realistically polybagging the books is an extra cost Marvel is going to want to eliminate.
My first thought was have a code you can scan with your device to get the book, but then someone could just scan it on their phone in the store and in effect "steal" the digital copy. Maybe each store is given a list of codes for the comics they ordered, and they give them out upon purchase? The bonus there could be is that after say, 2-3 months, the store could sell the upload codes separate from what are now back issues, which would be a nice show of support for the stores. I can see problems with that system too, but I'm sure something can be worked out.
I do wish that digital titles were priced at $.99, as I would end up giving Marvel more money every month than I do know, as I would buy some titles digitally and others in print form (though I'd hope for the free download of that comic as well, as I've suggested). I can see how that might be a concern to the brick and mortar stores though, as that price would cause some people to switch entirely.
Still, good start Marvel!